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Nancy Pfund’s New Investment Strategy Involves Forests and Funerals

One of Tesla’s early investors has a comprehensive plan to set business to work for conservation.

Nancy Pfund

Nancy Pfund

Photographer: Steve Jennings/Getty Images

When out in search of crazy ideas that might just change the world, Nancy Pfund—founder and managing partner of DBL Partners and an early Tesla Inc. investor—sometimes runs across plain-old crazy ideas.

Then there was the idea behind Better Place Forests, which protects privately owned trees from becoming casualties of future development by offering them as burial sites, where loved ones’ cremated remains help fertilize living, growing things. “We’ve seen some unusual pitches in our time,” Pfund said of her team’s initial 2016 meeting with the company. “And this one was way out there.”