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Kohl’s Plans Sephora In-Store Shops, Sending Shares Soaring
- Sephora gets more access to suburban consumers in deal
- Kohl’s sees Sephora attracting new, younger shoppers
Source: Kohl’s Corp.
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Sephora reached a deal to open shops inside Kohl’s Corp. locations, expanding the beauty brand’s reach into the suburbs and sending Kohl’s shares to the highest level since early March.
Kohl’s, which has previously said it would expand its beauty assortment, will open the first 200 locations next fall, according to a statement. There will be at least 850 in-store Sephora shops by 2023. Sephora will continue operating inside of J.C. Penney’s locations until the end of its existing agreement, J.C. Penney said.