Cyber Monday Shoppers Spent $10.8 Billion, Missing Projection
- The sales event was still a record, up 15% from last year
- Investments in delivery and pickup helped avoid hiccups
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Online shoppers in the U.S. spent $10.8 billion on Cyber Monday, missing Adobe Inc.’s original projection by almost $2 billion, evidence that retailers pulled sales forward by offering deals earlier than usual.
Still, the gusher of online spending was a record, rising 15% from 2019.