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Apple Hires Prominent Venture Capitalist for App Store Role

Josh Elman
Josh Elman

Photographer: David Paul Morris/Bloomberg

Apple Inc. hired Josh Elman, a former venture capitalist at Greylock Partners who led early investments in Discord and the precursor to TikTok, to work on the App Store.

Elman’s role will focus on app discovery for customers, he said in a statement Monday. He’ll step back from investing and the corporate boards that he serves on, which includes the communications app Discord and the blogging site Medium.