Amazon Will Conduct Counterfeit Inspections With U.S. Agency
- Company partners with U.S. intellectual property center
- Counterfeits a sore spot for shoppers, brands on Amazon
Photographer: Michael Nagle/Bloomberg
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Amazon.com Inc. is partnering with a government counterfeit watchdog to conduct inspections of suspected fake goods at U.S. ports of entry, the company’s latest attempt to excise bogus products from its web store.
The world’s largest online retailer is teaming up with the National Intellectual Property Rights Coordination Center, a group led by the Department of Homeland Security, “to analyze data and conduct targeted inspections aimed at preventing counterfeit products from entering the U.S. supply chain,” Amazon said Tuesday in a statement. The initiative is called Operation Fulfilled Action.