Snap to Pay $1 Million a Day to Creators for Spotlight Videos
- Programs aims to attract and keep top performers on Snapchat
- Social-media apps striving to entice popular video makers
Photographer: Andrew Harrer/Bloomberg
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Snap Inc. is rolling out a new tool for its Snapchat app to feature popular videos, called Spotlight, and said it will pay out $1 million a day to creators of the top-performing posts.
To earn the money, video submitters to Spotlight don’t have to have large followers -- or even have public profiles. Instead, an algorithm will determine what to show Snapchat users based on how often others view the post. If others view the same video repeatedly, for instance, that’s a signal it’s catching on and will spur the algorithm to distribute it more widely.