Jaguar Seeks to Block U.S. Imports of Porsche, Audi SUVs
- Automaker says they use its patented Terrain Response system
- Companies battle over highly profitable luxury-SUV market
Lamborghini’s Urus
Photographer: Natan Dvir/BloombergLand Rover was among the first automakers to forge a path in the highly profitable market for luxury sport utility vehicles, simplifying the technology for affluent but inexperienced off-road drivers.
But the foreign-made rivals in the British company’s rearview mirror have grown closer than they might appear.