Celebrities Are Cashing In on Tequila, But Bruno Mars Bets on Rum
The singer plans to take a small Panamanian spirits company to a “funkier place.”
Bruno Mars takes a stake in the rum world with brand SelvaRey.
Source: SelvaRey
For more than six years, pop star Bruno Mars has quietly backed the small rum brand, SelvaRey. It began catering his events and parties in 2014, and although the singer got involved in 2015, his commitment has largely gone unnoticed. An Esquire round-up of celebrity-owned boozes in 2018 neglected to mention him, even though the That’s What I Like singer had just taken home Album of the Year at the Grammys.
But 2020 marks the year Mars intends to make a splash with it. “My friends are always asking me, ‘Where can I get this bottle?’ So I decided I wanted to take it to a funkier place,” he says.