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Unilever Eyes $1 Billion in Sales for Plant-Based Food Boom

  • Sales of alternative proteins are ‘growing explosively’
  • Healthier eating, environment concerns to keep driving demand
Inside Greenwise LLC Plant-Based Startup
Photographer: Andrey Rudakov/Bloomberg

Unilever plans to boost sales of plant-based meat and dairy alternatives fivefold to tap growing demand for healthier and environmentally friendlier foods.

The food giant is targeting 1 billion euros ($1.2 billion) in alternative protein sales in the next five to seven years through its Vegetarian Butcher faux-meat brand and vegan versions of flagship products like Hellmann’s mayonnaise and Magnum ice cream. It also wants to halve food waste faster than previously planned and double the number of nutritious products by 2025.