Independent Hotels Band Together to Keep Giants at Bay
- Pebblebrook leads group in ‘rebel alliance’ to beat pandemic
- New company offers property owners cost savings, control
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A group of independent hotel owners is forming a “rebel alliance” to survive the pandemic and prevent their properties from getting swallowed up by the likes of Marriott International Inc. and Hilton Worldwide Holdings Inc.
The group, led by Pebblebrook Hotel Trust, is launching Curator Hotel & Resort Collection, a new company that aims to reduce costs on everything from bed linens to credit card processing. The move comes during the worst year in the history of the modern lodging industry, as spiking Covid-19 cases threaten to squash a modest travel rebound.