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Icon Says Peloton Theft Claim Is Retaliation for Patent Dispute

  • Rival makers of exercise equipment escalate their legal fight
  • Peloton accuses Icon of trying to steal its advertising plans

Icon Health & Fitness Inc., maker of NordicTrack exercise equipment, said a new lawsuit by rival Peloton Interactive Inc. was “baseless” retaliation for a patent-infringement claim Icon made against Peloton last month.

Peloton, which makes indoor bikes and treadmills, alleged Icon tried to steal its advertising plans from a contractor, according to a request Monday for permission to file the complaint under seal in federal court in Wilmington, Delaware. Peloton asked the court to block Icon from using its trade-secret advertising materials “for any purpose.” Peloton has seven days to file a redacted public version of the complaint it filed under seal.