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Hulu Raises the Price of Its Live-TV Service by $10, or 18%
- Move follows price increases for Netflix and YouTube customers
- Disney CEO Chapek says he uses fast-growing service himself
Photographer: Daniel Acker/Bloomberg
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Walt Disney Co.’s Hulu division is lifting the subscription cost of its live-TV service by 18% to $65 a month, in the latest sign that streaming-video providers are feeling comfortable raising prices for consumers.
Hulu is leaving the cost of its traditional streaming service, which features original programming such as “The Handmaid’s Tale” and “Mrs. America,” at $6 a month for an ad-supported version and $12 for the ad-free one. The $10 price hike for the live-TV plan goes into effect Dec. 18.