Apple Targeted by Privacy Campaigner Who Took on Facebook
- Max Schrems hits Apple with complaints over ad-tracking device
- Schrems group calls for a fine for failing to get user consent
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Apple Inc.’s ad tracking is the target of two complaints to Spanish and German authorities by a privacy advocate whose earlier legal battles are forcing Facebook Inc. to change the way it transfers data.
Noyb, a group founded by privacy activist Max Schrems, is accusing Apple of unlawfully installing so-called identification for advertisers on its devices. The service helps Apple and apps track users’ behavior and their consumption preferences without their consent, the group said.