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Target Halts Subscriptions as Shoppers Opt for Same-Day Delivery

Target Corp. this month discontinued its subscription service model as shoppers increasingly look for more convenient and flexible delivery options.

“The majority of our subscription guests have shifted away from regular deliveries to enjoy the speed and flexibility of our same-day services,” said spokeswoman Jacqueline DeBuse. The company didn’t disclose how much revenue it generated with subscriptions.