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Ulta Climbs After Deal With Target to Add In-Store Shops
- Beauty retailer to enter over 100 big-box locations initially
- Partnership gives Ulta new growth channel, analyst says
Photographer: Dado Galdieri/Bloomberg
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Target Corp. inked a deal with Ulta Beauty Inc. to add miniature “shop-in-shop” versions of the makeup store to its aisles beginning next year.
Ulta products will initially be available in over 100 Target locations, with a plan to add hundreds more, the retailers said in a statement. The pop-ups will take up about 1,000 square feet of space and will be located next to Target’s existing beauty section. The financial details of the partnership were not disclosed.