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Peloton Rises on Partnership With Beyonce for Workout Series

  • Knowles and Peloton to produce series of workouts for members
  • Shares climbed as much as 8.6%, the most since Sept. 25
Beyonce Knowles

Beyonce Knowles

Photographer: Gareth Cattermole/Getty Images

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Peloton Interactive Inc. rose on Tuesday after the fitness technology company announced a multi-year partnership with Beyonce Knowles to produce a series of workouts for its members.

Its shares rose as much as 8.6%, the most since Sept. 25, after it said it’s collaborating with Knowles, the most requested artist by Peloton’s global community of more than 3.6 million members, according to a statement.