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McDonald’s Lays Out Digital Future, Plus Some Crispy Chicken

  • Take-away only concept, U.S. loyalty program both get tested
  • Fast-food chain is also planning a new McPlant faux-meat line
    

Photographer: Kiyoshi Ota/Bloomberg

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McDonald’s Corp. unveiled its new growth strategy to investors, with everything from a long-awaited U.S. loyalty program, a crispy chicken sandwich and a plant-based meat line on the agenda in a bid to maintain growth.

The plan comes one year -- nearly to the day -- into Chris Kempczinski’s tenure as chief executive officer. Under the new strategy, dubbed “Accelerating the Arches,” the company expects system-wide sales growth in the mid-single digits next year, compared to 2019 levels, with unit growth contributing another 1.5% to 2% in 2022.