Deals
Eleven Sports Buys Grassroots Soccer Streaming Company MyCujoo
- U.K. media group plans new global platform following deal
- Virus lockdowns increase demand for online sports coverage
Source: MyCujoo
This article is for subscribers only.
Eleven Sports, the U.K.-based media group, has bought the soccer streaming company MyCujoo in a deal that will bring non-elite competitions into fans’ living rooms.
The acquisition is part of a new global streaming business service for Eleven, which already runs regional platforms in Belgium, Portugal, Italy, Taiwan, Myanmar and Japan, according to a statement Monday. Financial details were not disclosed.