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Woman Bathing In Milk Underscores Appeal of ‘TikTok Houses’
TikTok stars are moving into all-expenses-paid luxury mansions in the U.K. after U.S. marketing agencies pioneered the lucrative trend
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The 22-year-old woman partially submerged in a bath of milk and flower petals slowly removes the mask obscuring her face. In doing so, Eloise Fouladgar revealed she was a resident of Britain’s latest so-called TikTok house to 53 million viewers.
It was a typically lavish “reveal” clip—a common promotional video used by teenage and twenty-something creators to announce they’ve moved into luxury multi-million-dollar mansions to make content for social media platforms, and promote brands for the marketing agencies that are picking up the bills.