Altria Sees Juul Value Lower Than E-Cig Maker Values Itself
Photographer: Gabby Jones/Bloomberg
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Altria Group Inc. values e-cigarette maker Juul Labs Inc. at about $4.5 billion -- less than half of Juul’s own valuation.
Altria Chief Executive Officer Billy Gifford told analysts on an earnings conference call Friday why the cigarette maker ended up cutting the value of its Juul investment once again.