Juul Slashes Valuation to $10 Billion, Half Its Size in January
Photographer: Gabby Jones/Bloomberg
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Juul Labs Inc. has cut its valuation to about $10 billion, an admission that the vaping company once considered a Silicon Valley darling sees more obstacles ahead.
The latest valuation, as of the end of the third quarter, placed the company at $67.64 a share, Chief Executive Officer K.C. Crosthwaite said Thursday in a memo. The Wall Street Journal reported the valuation earlier.