Juul Slashes Valuation to $10 Billion, Half Its Size in January

Photographer: Gabby Jones/Bloomberg

Lock
This article is for subscribers only.

Juul Labs Inc. has cut its valuation to about $10 billion, an admission that the vaping company once considered a Silicon Valley darling sees more obstacles ahead.

The latest valuation, as of the end of the third quarter, placed the company at $67.64 a share, Chief Executive Officer K.C. Crosthwaite said Thursday in a memo. The Wall Street Journal reported the valuation earlier.