Microsoft Teams With Adobe and C3.ai to Take on Salesforce on Its Home Turf
Customer software promises predictions on everything from future sales to what new products are needed.
Microsoft Corp. is teaming with Adobe Inc. and C3.ai, the company of customer-software pioneer Tom Siebel, in another bid to better compete with Salesforce.com Inc., the market leader for such programs.
C3.ai will release a new customer-relations management software program that blends its artificial intelligence tools with Microsoft’s Dynamics 365 CRM software and Adobe’s marketing and customer-targeting cloud. The offering pulls in an array of data from a client’s internal systems and outside information, such as social media sentiment and regulatory filings, to predict, for example, future revenue, what new products are needed and which customers might be ready to take their business elsewhere.