Mexico’s Volaris Spurs Leisure Rebound to Lead Airline Recovery
- Discounter is carrying about 71% of last year’s passengers
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Mexico’s biggest airline is forging a rebound from the travel collapse by using discount fares to tap demand for leisure trips.
After the pandemic hit, Volaris lowered fares 30% to coax people back onto routes that primarily serve the friends-and-family market, said Chief Executive Officer Enrique Beltranena. While a drag on revenue, the move helped the company boost passenger totals to more than 70% of last year’s levels, outpacing domestic rivals and counterparts in the U.S.