Record Flows Pour Into ESG Funds as Their ‘Wokeness’ Is Debated
- No SEC standards for label use and raters don’t always agree
- ETFs are rebranded to lure investors seeking social awareness
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Exchange-traded funds built on environmental, social and governance themes have attracted record inflows this year, as the U.S. grapples with the pandemic, devastating weather and racial unrest.
But for anyone looking to invest with conscience, it might pay to check under the hood.