Fruity Pot Gummies Risk Repeating E-Cig Mistake: Cannabis Weekly
- Colorful gummies represent a growing category in edibles
- Rise in overdoses and youth concerns could spur regulation
Photographer: Robyn Beck/AFP via Getty Images
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Cannabis treats are leaning into fall, and hard. One edibles maker is promoting fruit flavored THC “pearls” with a #highforhalloween hashtag, while another has a “Scary Savings” promotion on its CBD chocolates.
But as the growing industry starts offering seasonal promotions just like other consumer products companies, it may want to take heed of a cautionary tale from the vaping industry: Flavors, when too successful, can addict a younger generation.