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Retailers Revel as Stuff, Not Experiences, Makes a Comeback
- Cash once spent on trips, meals going toward physical goods
- Deloitte study shows some of that money funneled to home decor
Concert tickets in your stocking and a travel itinerary under the tree? No way: It’s 2020, and stuff is back in style.
While spending on experiences was the rage in recent years -- sparking a number of retailers to rethink their central business strategies -- Covid-19 has disrupted the trend, data from Deloitte’s holiday survey confirms.