Instagram Commits to Fighting Hidden Ads Amid U.K. Probe
- Platform commitments are part of wider U.K. investigation
- CMA says it’s an important behavior shift by a major platform
Photographer: Andrew Harrer/Bloomberg
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Facebook Inc.’s Instagram will change the way users post advertisements as part of a wider probe by the U.K. competition watchdog to combat misleading online ads.
Facebook has committed to this “important behavior shift” following an investigation by the Competition and Markets Authority, the regulator said in a statement Friday. The changes will make it “much harder” for users to post ads without labeling them as such.