Investing
BTS Fans Now Have New Way to Show Their Love: Buying Shares
- The devotees are among retail investors for the label Big Hit
- K-pop market has stayed resilient amid Covid-19 thanks to fans
In the music industry, fans are everything. But when it comes to K-pop, that adage holds more true than ever. They’re experts at mobilizing, especially online, to help their idols get more views and sales.
Photographer: Jung Yeon-je/AFP via Getty ImagesThis article is for subscribers only.
When shares of K-pop agency Big Hit Entertainment Co. started paring gains on their trading debut, devotees of the world-famous BTS band it manages rushed online to show their support.
“I bought Big Hit shares and will keep buying one share after another,” a fan displaying a BTS member as profile photo tweeted on Thursday. “I’ll buy a share whenever news media shakes things up and hold them until I die. Media keeps talking about losses, but they know nothing.”