Hyperdrive

Renault Bolsters Electric-Car Lineup After Squandering Lead

CEO previews two battery-powered models coming to market
Rivals chipping away at Renault-Nissan’s share of EV segment

A Renault Zoe charging in the company’s electric vehicle experience center in Berlin.Photographer: Rolf Schulten/Bloomberg

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By Tara Patel

October 15, 2020 at 12:00 AM EDT

Updated on

October 15, 2020 at 11:30 AM EDT

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Renault SA’s promotional blitz for its growing electric lineup may be too late for the maker of Europe’s best-selling EV to stay atop the region’s expanding market for battery-powered cars.

The French manufacturer and its partner Nissan Motor Co. have long enjoyed a first-mover advantage in the market. But their alliance has seen its share of Europe’s EV market shrink by almost half during the past four years. Tesla Inc. took over the pole position in 2019, and Volkswagen AG is now closing in fast.