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Home Depot, Motel 6 Drop Agency Over Founder’s Racist Remark
- Ad Age reports Stan Richards called an ad campaign ‘too Black’
- Comment was made in internal agency meeting, motel chain says
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A number of consumer companies are cutting ties with advertising agency Richards Group after a report that its founder made a racist remark about a proposed Motel 6 ad campaign.
According to Ad Age, Stan Richards, 87, said the suggested ad for the motel was “too Black” and wouldn’t resonate with the chain’s “significant White supremacist constituents.” It took place during an internal meeting at the agency last week, the motel chain said.