Apple Unveils $50 Beats Headphones as iPhone Boxes Go Empty
- For the first time, Apple adds USB-C charging to Beats product
- Company pushes into wider market with less exclusive product
Beats Flex headphones
Source: AppleThis article is for subscribers only.
Apple Inc. announced its first Beats headphones to feature USB-C charging, replacing its proprietary Lightning port, with the $50 Beats Flex.
The neckbuds-style wireless earphones replace the BeatsX, which had cost just under $100. The Beats Flex push into a more affordable part of the market, trading the prestige associated with a higher price for a wider audience.