Businessweek
A N.J. Couple Opened a Beach Hotel. Covid-19 Struck. Business Boomed.
The pandemic threatened to sink a new New Jersey beach destination, but the opposite happened.
Visitors stroll the Wildwood, N.J., boardwalk in September 2020.
Photographer: Roy Rochlin/Getty Images North AmericaThis article is for subscribers only.
Editor’s note: This article is part of a package about entrepreneurs who are trying something new.
After more than two decades building a residential rental business in Philadelphia, Amy Santana and her husband Nick were ready to switch gears. She says they were increasingly frustrated that the city’s government was making it difficult for landlords to survive, and they were looking to spend more time with their children. “Child care, as you know, is outrageous,” she tells Businessweek.