Prince William Announces $65 Million Earthshot Prize Initiative

Kensington Palace announced a $65 million initiative by Prince William to focus attention on the environmental challenges. The Earthshot Prize aims to be one of the most prestigious environmental awards, supporting “the global effort to protect and restore the environment.” William says he was inspired by President John F. Kennedy’s moonshot initiative in the 1960s, and that sees the environment as the biggest challenge facing this generation.

“The plan is to really galvanize and bring together the best minds, the best possible solutions, to fixing and tackling some of the world’s greatest environmental challenges,” he said in a video released by Kensington Palace on October 8. “The next ten years are a critical decade for change. Time is of the essence, which is why we believe that this very ambitious global prize is the only way forward.”