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Travis Scott Has Become Corporate America’s Go-To Pitchman
- Rapper has collaborated with McDonald’s, Nike, Fortnite
- Creative control gives artist ability to produce unusual items
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There are the Reese’s Puffs cereal boxes that sold out in seconds. And the Nike sneakers that command thousands of dollars on the secondary market. Don’t forget the McDonald’s promotion that led to burger shortages at some restaurants.
It seems everything Travis Scott touches these days creates a consumer frenzy. And he sure does touch a lot.