Canada Will Pitch ‘Safe Tourism’ to Travelers Once Borders Open
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A duty free store at the Canada-U.S. border in Saint-Bernard-de-Lacolle, Quebec.
Photographer: Christinne Muschi/BloombergThis article is for subscribers only.
Canada aims to capitalize on its more conservative approach to fighting the coronavirus to promote itself as a safe destination for tourists once the pandemic subsides.
Since March, Justin Trudeau’s government has kept in place a travel lockdown that bans most foreign visitors and forces anyone coming into Canada to quarantine for 14 days. The virus has devastated the travel industry: Tourism spending in Canada plummeted by 66.3% in the second quarter to C$7 billion ($5.3 billion).