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Microsoft’s Mixer Streamers Flock to Twitch Instead of Facebook

  • Twitch’s share of hours streamed jumps 15% in third quarter
  • Ninja, Shroud are among streamers who have returned to Twitch
Twitch
Photographer: Thomas Trutschel/Photothek via Getty Images

When Microsoft Corp. shut down Mixer in July, the company encouraged the livestreaming service’s stars to move to Facebook Inc. Instead, the majority have migrated to Amazon.com Inc.’s Twitch, including Tyler Blevins, the gamer known as Ninja.

Twitch’s market share of hours streamed jumped to 91% in the third quarter, up 15% from the second quarter, according to a report from streaming-software provider Streamlabs, which used data from Stream Hatchet. Before its shutdown, Mixer held a 14% share of livestreaming content.