Climate Adaptation
Get Ready to See ‘Green’ Beer-Can Labels on Michelob Ultra
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Anheuser-Busch InBev SA/NV, the largest brewer in the world, is partnering with one of the biggest aluminum producers to market some of its beer in lower-carbon cans.
About 70% of the aluminum used in AB InBev’s cans in North America is recycled, and the brewer will further reduce emissions by pairing it with new “low-carbon” aluminum that Rio Tinto produces from smelters in Canada powered by hydroelectric plants. The first million cans produced from the partnership will be for Michelob Ultra in the U.S., the companies said in a statement.