Amazon Launches Month-Long Sale in Battle for Indian Wallets
- Walmart and Reliance are also in the chase for festive rupees
- Pandemic lockdowns have created pent-up spending demand
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Amazon.com Inc. is extending its Diwali sales event to an entire month this year, hoping to outdo rival Walmart Inc.‘s Flipkart in the race to unlock latent demand as India’s shoppers emerge from drawn-out pandemic lockdowns.
Both Seattle-based Amazon and Flipkart are pulling out all the stops for the country’s most important shopping season, which starts in mid-October. But unlike Flipkart, which is sticking to a six-day event, Amazon plans to keep the discounts going right up to the mid-November Diwali celebration, having seen a 60% surge in new merchants on its platform.