Trump’s Losing the Ad War, Costing Him Older Voters
- Biden has outspent Trump on television ads aimed at seniors
- Trump won 65+ voters by 7 points in 2016, but now lags by 8
Joe Biden during a campaign stop at Johnstown Train Station.
Photographer: Alex Wong/Getty Images
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President Donald Trump has lost many of the older voters who helped propel him to victory in 2016, and Republican strategists say they think they know why: Trump is losing the ad war to Joe Biden.
The Democratic nominee has outspent Trump on television and is well positioned to press that advantage in the final month of the campaign, with $119 million in reserved time to Trump’s $98 million. Biden has also been buying up additional time in recent weeks, while Trump has canceled his television ad buys amid a campaign cash crunch.