LeBron James Signs Four-Year Film Deal With Comcast’s Universal
- Studio is working on a film based on the NBA star’s life
- James’s SpringHill launched in 2020 to promote minority voices
Basketball star LeBron James and his partner Maverick Carter have signed a deal with Comcast Corp.’s NBCUniversal aimed at producing film and television projects about sports and culture.
The deal gives Universal a first look at entertainment projects from James’s production company, SpringHill Co., for four years. The studio and SpringHill have already started work on one film, an adaption of the book “Shooting Stars,” which is based on the three-time NBA champion’s life.