Amazon Chases Google, Microsoft in the Game-Streaming Market

  • Luna+ channel costs $5.99 a month during introductory period
  • Spherical Echo speakers, flying Ring camera, also unveiled
Watch: Amazon.com Inc. unveiled an array of updated Echo smart speakers, security devices, and a new "Luna" streaming video games service on Thursday. (Source: Bloomberg)
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Amazon.com Inc. is diving into the new and hotly contested market for streaming video games, the company said during a press event Thursday that also revealed a refreshed lineup of Echo smart speakers and a flying home video camera.

Luna, a service that lets gamers play without shelling out for expensive game consoles or games, is Amazon’s biggest foray yet into the fast-growing $150 billion video gaming market. A subscription to the Luna+ channel costs $5.99 a month during an introductory period and will include games such as Resident Evil 7, Control and Panzer Dragoon.