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Xiaomi Sells Phones Out of a Van to Expand Reach in India

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Xiaomi Corp. plans to reach out to rural Indian consumers via a Mi Store on Wheels, hoping to sell smartphones to the remotest parts of the country at a time of growing anti-Chinese sentiment.

India’s top-selling smartphone brand is starting a traveling store, which will cover a specific route and stop in places where rural Indians gather for their weekly haats, or street fairs. The pilot will also sell smart TVs, CCTV cameras, earphones, sunglasses and power banks, Xiaomi said in a release Monday.