NBC Reaches Deal with Roku Over Peacock App, Avoiding Blackout
- Media company threatened a blackout of content from other apps
- Peacock and HBO Max have both struggled to be carried by Roku
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NBCUniversal reached a deal to have its Peacock service carried on Roku Inc. devices, adding potentially millions of viewers after agreeing to share advertising revenue.
Earlier Friday, NBC had threatened to stop delivering content to more than 11 of its apps on Roku by Saturday morning, escalating a standoff with the company over its refusal to carry Peacock.