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Focus on Black Directors Has Latinos Asking: What About Us?

Concerned by the recent focus on one minority, a coalition launches its own campaign: #DiversityIncludesLatinos.

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A boardroom sits empty inside the L'Oreal SA French headquarters in the Levallois-Perret district of Paris, France, on Thursday, March 12, 2020. E-commerce accounts for about 60% of L'Oreal's beauty sales in China vs. about 35% for peers, supporting good growth in February despite the coronavirus outbreak, based on the recent Consumer Analyst Group of New York (CAGNY) update.
A boardroom sits empty inside the L'Oreal SA French headquarters in the Levallois-Perret district of Paris, France, on Thursday, March 12, 2020. E-commerce accounts for about 60% of L'Oreal's beauty sales in China vs. about 35% for peers, supporting good growth in February despite the coronavirus outbreak, based on the recent Consumer Analyst Group of New York (CAGNY) update. Photographer: Laura Stevens/Bloomberg

Roel Campos has a message for the dozens of companies pledging to add a Black director: Don’t forget that corporate boards are even further behind in hiring Latino members.

Latinos make up less than 4% of Fortune 500 board seats, according to Campos, the chairman of the 208-member Latino Corporate Directors Association. That’s less than half of those held by African Americans, even though Latinos make up a larger share of the U.S. population. The Latino Voices for Boardroom Equity campaign, an initiative by the association and other groups launched Friday, aims to triple Latinos’ share of board seats by 2023.