Wild New ETF Rides S&P 500, Nasdaq and Russell Gains All at Once

  • Innovator plans funds with different exposures on way up, down
  • Complex products aim to provide upside with limited losses
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After successfully rolling out exchange-traded funds that mimic structured products, an upstart firm is loading its latest offering with even more bells and whistles.

Innovator ETFs plans to list three funds that offer exposure to multiple equity indexes on the upside, while tracking a single gauge on the way down, according to a release. All three deliver returns up to a cap, but just to add to the complexity, one throws in protection against the first 9% of losses, too.