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Lululemon’s Mirror Workout Tool Doesn’t Sell Sports Bras -- Yet
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At-home athletes exercising in front of Lululemon Athletica Inc.’s two-way workout screen could one day finish their sweat session with toned arms plus a pair of new yoga pants on the way.
The retailer, which bought fitness company Mirror for $500 million in June, isn’t currently selling apparel through the interactive home-exercise display. But the instructors leading the live and on-demand classes are already decked out in Lululemon apparel, and Chief Executive Officer Calvin McDonald envisions a future where athletes following along at home will be able to order their instructor’s outfit right off the screen.