Checkout
Amazon Launches Luxury Store on App With Just One Brand So Far
- Oscar de la Renta signed on and company says more will follow
- Luxury brands have long steered clear, citing counterfeiting
Amazon.com Inc. has launched a “Luxury Stores” platform in a bid to persuade upscale brands to sell their wares on the e-commerce giant’s marketplace.
Oscar de la Renta is the first and only brand so far, though the company says more are expected to join in the coming weeks.