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Michael Bloomberg to Spend $100 Million in Florida to Aid Biden

  • Sunshine State and its 29 Electoral Votes up for grabs
  • Biden holds slim lead in Florida, state considered a toss-up
Michael Bloomberg

Michael Bloomberg

Photographer: Brett Carlsen/Getty Images

Updated on

Michael Bloomberg said Sunday he would spend $100 million in Florida to help Joe Biden defeat President Donald Trump in the crucial battleground, which would allow Democrats to divert money to Pennsylvania and other must-win states.

The money will be spent on voter-turnout efforts, and communicating with Hispanic voters will be a key part of that strategy, a Bloomberg spokesperson said.

Bloomberg is the founder and majority owner of Bloomberg LP, the parent company of Bloomberg News.

Bloomberg, who endorsed Biden after ending his campaign for the Democratic presidential nomination in March, is making the pledge as the Cook Political Report on Thursday moved the state from “lean Democrat” to “toss up.”