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Impossible Foods Awaits China Nod as Beyond Meat Muscles In

  • Faux-meat maker needs approval for a modified yeast ingredient
  • Rival Beyond Meat is building production facilities in China
Impossible Foods Joins Rival Beyond Meat In Supermarkets
Photographer: Patrick T. Fallon/Bloomberg

American fake-meat maker Impossible Foods Inc. is concerned about how long it might take to get a regulatory nod to enter China, as rival Beyond Meat Inc. deepens its push into the world’s biggest meat-consuming nation.

California-based Impossible Foods makes meatless burger patties and sausages using heme -- its “magic ingredient” made from genetically modified yeast -- which requires regulatory approval in China.