Impossible Foods Awaits China Nod as Beyond Meat Muscles In
- Faux-meat maker needs approval for a modified yeast ingredient
- Rival Beyond Meat is building production facilities in China
This article is for subscribers only.
American fake-meat maker Impossible Foods Inc. is concerned about how long it might take to get a regulatory nod to enter China, as rival Beyond Meat Inc. deepens its push into the world’s biggest meat-consuming nation.
California-based Impossible Foods makes meatless burger patties and sausages using heme -- its “magic ingredient” made from genetically modified yeast -- which requires regulatory approval in China.