Lululemon, Once Chided for Body-Shaming, to Offer Larger Sizes
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Lululemon Athletica Inc. is going to sell larger sizes -- a move to increase its customer base and move away from the founder’s vision of making apparel for only a narrow part of the overall population.
The maker of yoga pants and sports bras will expand its selection up to size 20, CEO Calvin McDonald said in a conference call Tuesday to discuss quarterly earnings. Currently, the sizing chart for the company only goes up to 14 for most products.